BRIEF: Create a campaign of 3 posters taking travel as a theme. Choose a company or organisation that are involved in travel in some form or other. The company wishes to promote itself as superior to its competitors.
SOLUTION: I chose to promote student deals that British Airways offer. I made paper aeroplanes out of student related objects to advertise the fact that British Airways holidays can be easily arranged online without the need or stress of paper work.
BRIEF: Create an innovative piece of direct mail that raises public awareness of homelessness and the work of the homeless charity Crisis.
SOLUTION: Five pieces of direct mail are delivered to people’s doorsteps, each with a postcard promoting a different service Crisis can offer to the homeless. Each delivery relates to what home owners see as chores but the homeless people wish they could do, for example recycling and paying council tax. Each delivery can be kept and used around the home as a constant reminder. The cardboard cutout can be sent onto other people once the receiver has donated to Crisis. If the receiver donates in the middle of the campaign they will not receive anything else.
