Design Museum Fun Pack
BRIEF: Design marketing materials to promote the design museum to an audience aged between 15 and 25.
SOLUTION: The outcome was a fun pack sent out through schools and colleges containing bookmarks, a badge, a compressed t-shirt and an information booklet. Each item encourages the person to visit the Design Museum. The badge entitles them to a free drink in the cafe and if the t-shirt is worn they receive £2 off of the entry fee.
Each bookmark is based on the theme of London design icons, all of which relate to previous exhibitions at the Design Museum, they can also be seen on the way to visiting the Design Museum.
