D&AD Entry – Crisis Direct Mail
BRIEF: Create an innovative piece of direct mail that raises public awareness of homelessness and the work of the homeless charity Crisis.
SOLUTION: Five pieces of direct mail are delivered to people’s doorsteps, each with a postcard promoting a different service Crisis can offer to the homeless. Each delivery relates to what home owners see as chores but the homeless people wish they could do, for example recycling and paying council tax. Each delivery can be kept and used around the home as a constant reminder. The cardboard cutout can be sent onto other people once the receiver has donated to Crisis. If the receiver donates in the middle of the campaign they will not receive anything else.
