Clare Gallon

A poster to be displayed instore mainly around the floristry and till area to remind people of Valentines Day and encourage them to purchase fresh flowers from the garden centre. Also advertises the local delivery service.

BRIEF: Design marketing materials to promote the design museum to an audience aged between 15 and 25.

SOLUTION: The outcome was a fun pack sent out through schools and colleges containing bookmarks, a badge, a compressed t-shirt and an information booklet. Each item encourages the person to visit the Design Museum. The badge entitles them to a free drink in the cafe and if the t-shirt is worn they receive £2 off of the entry fee.

Each bookmark is based on the theme of London design icons, all of which relate to previous exhibitions at the Design Museum, they can also be seen on the way to visiting the Design Museum.

A poster awareness campaign targeted at teenagers who regularly commit crimes thinking they won’t get caught or punished. The CCTV image relates to how they are being watched and can easily be in the image themselves.

BRIEF: Create a campaign of 3 posters taking travel as a theme. Choose a company or organisation that are involved in travel in some form or other. The company wishes to promote itself as superior to its competitors.

SOLUTION: I chose to promote student deals that British Airways offer. I made paper aeroplanes out of student related objects to advertise the fact that British Airways holidays can be easily arranged online without the need or stress of paper work.

BRIEF: Create an innovative piece of direct mail that raises public awareness of homelessness and the work of the homeless charity Crisis.

SOLUTION: Five pieces of direct mail are delivered to people’s doorsteps, each with a postcard promoting a different service Crisis can offer to the homeless. Each delivery relates to what home owners see as chores but the homeless people wish they could do, for example recycling and paying council tax. Each delivery can be kept and used around the home as a constant reminder. The cardboard cutout can be sent onto other people once the receiver has donated to Crisis. If the receiver donates in the middle of the campaign they will not receive anything else.