London Underground photography, guided by the colours of the tube line - for example only red objects were photographed in and around the Central Line. Collated into a colour swatch, the concertina format relates to the long, never ending tube lines. The concertina consists of 40 pages, a few of each colour are shown below.
(box that holds the concertina)
A way for non alcohol drinkers to avoid feeling awkward or pressured when friends are drinking shots. These shots contain no alcohol but they do contain ingredients to make them worth while drinking. One freshens breath, the second gives an energy boost, the third quenches thirst and the fourth is for relaxation. Sold in packs of four in supermarkets or single shots sold behind the bar.
These are original unedited solar prints used to create a moonlight gardening editorial.
A new range of plants, designed from solar prints of leaves and petals (3 prints shown at bottom of post). Each plant reflects the moonlight. Placed in a reference book and on a double sided poster. One side of the poster gives details of the plants, ideal for a garden centre and the other side shows an original solar print.
BRIEF: Design marketing materials to promote the design museum to an audience aged between 15 and 25.
SOLUTION: The outcome was a fun pack sent out through schools and colleges containing bookmarks, a badge, a compressed t-shirt and an information booklet. Each item encourages the person to visit the Design Museum. The badge entitles them to a free drink in the cafe and if the t-shirt is worn they receive £2 off of the entry fee.
Each bookmark is based on the theme of London design icons, all of which relate to previous exhibitions at the Design Museum, they can also be seen on the way to visiting the Design Museum.
A monthly issued magazine, covering a range of swimming topics including news, health and fashion. Printed on waterproof paper so that it can be read at the pool side or even in the pool/jacuzzi etc. Each issue contains a special feature relating to the double page cover image, making the covers collectable items. For example at the time of the Olympics, photographs of swimming medal winners would be used. Please see photography category for photos of Tooting Bec Lido.
A poster awareness campaign targeted at teenagers who regularly commit crimes thinking they won’t get caught or punished. The CCTV image relates to how they are being watched and can easily be in the image themselves.
BRIEF: Create a campaign of 3 posters taking travel as a theme. Choose a company or organisation that are involved in travel in some form or other. The company wishes to promote itself as superior to its competitors.
SOLUTION: I chose to promote student deals that British Airways offer. I made paper aeroplanes out of student related objects to advertise the fact that British Airways holidays can be easily arranged online without the need or stress of paper work.
BRIEF: Create an innovative piece of direct mail that raises public awareness of homelessness and the work of the homeless charity Crisis.
SOLUTION: Five pieces of direct mail are delivered to people’s doorsteps, each with a postcard promoting a different service Crisis can offer to the homeless. Each delivery relates to what home owners see as chores but the homeless people wish they could do, for example recycling and paying council tax. Each delivery can be kept and used around the home as a constant reminder. The cardboard cutout can be sent onto other people once the receiver has donated to Crisis. If the receiver donates in the middle of the campaign they will not receive anything else.
